The virtual avalanche of social media has provided journalists with significant new newsgathering and reporting tools. Social media platforms such as Twitter, Facebook, MySpace and YouTube promote lively and immediate discourse and allow journalists to directly interact with their viewers and readers. However, these new social media tools and their new opportunities for journalists have also created new legal risks for media companies, newsrooms and journalists. Given today’s exploding popularity of social media and the literal worldwide reach of content posted on blogs, video sharing sites and other social media platforms, these new legal risks can be substantial. There is a growing concern that the use of social media sites is spreading faster than media companies can adopt policies to manage, minimize and control these risks.
This article will provide some practical loss prevention and risk management guidelines for newsrooms which are now embracing and aggressively utilizing social media platforms… To read the entire article, please click here.