The cyber insurance sales process has predictable obstacles easily overcome by the proper approaches. Previous articles explained that a prospect will first express denial, saying “A breach won’t happen to us,” and then reason that even if a breach occurs, “We’re...
Small and medium-sized businesses (SMBs) typically perceive their cyber liability as less than that of huge publicly traded corporations. After all, there is a continual stream of news accounts these days about hackers breaking into a big company’s network, stealing...
In the last decade, e-commerce has gone from being almost nonexistent to completely mainstream, with what seems to be an infinite number of cyber retail web sites. Prior to the Internet, it was rare that retailers and consumers using paper catalogs would fall victim...
